Tyler J. Welch
Skills: Brand Identity, Website Design, Digital Marketing Materials, Book Cover and Interior Design, Photography
Software: InDesign, Photoshop, Lightroom, Illustrator
Tyler J. Welch is a dark horror and fiction author based in Wisconsin.
Tyler, an up-and-coming writer, approached me seeking a comprehensive visual identity for his publishing venture, Asphodel Press LLC. Alongside this, he sought a captivating cover design for his inaugural novel, "End Realm," destined to stand out amidst the diverse array of local authors and independently published works both in physical stores and online. Collaboratively, we crafted a visual identity that resonated with Tyler and his intended readership, ensuring a compelling connection between author and audience.
Asphodel Press LLC
Drawing from Tyler's genre, I delved into conceptualizing logo designs incorporating motifs of death, the afterlife, Greek mythology, asphodel flowers, and skulls. Our shared visual inspiration leaned towards cinematic aesthetics, evoking the atmosphere of horror films and the surreal quality akin to a haunting dream. A haunting and dynamic visual identity was crafted for his imprint.
Logo sketches and inspiration for visual identity.
