Ditched the Drink
Ditched the Drink, founded by Wisconsin-native Heather Lowe, is a health and wellness brand that offers online recovery coaching and workplace wellness consulting. Heather’s mission is to help individuals and organizations evaluate their relationship with alcohol. By normalizing not drinking through education, awareness, and solutions, we can empower others to be better versions of themselves.
Visual Identity | Logo Suite | Copywriting | Brand Guidelines
Through repetition, the letterform ‘D’ shapes a dynamic crown that feels empowering, but is also as welcoming as a soft pillowy cloud. This crown is a visual representation of aligning with the highest self. The design also includes a burst at the top to represent one’s north star and guiding light.
“I hired Nicole for a branding project. She exceeded all my expectations. She is a very gifted designer with so much talent. I am so lucky I got to work with her. She listened closely to my goals, created an organized project plan and timeline, kept me informed with fantastic communication, and completed all deliverables on time. I had worked with another designer before and was worried my indecisiveness would lead to uncertainty with the finished product. I am happy to report I am 100% confident in the choices Nicole and I came up with together for my logo and style design. I could NOT have done this without her unique skill set, thoughtful ideas, and expert knowledge. I highly recommend Nicole for any project and will definitely use her again!”
—Heather Lowe, Social Impact Entrepreneur, Award Winning Sober Life Coach
Portrait by The Picture Garden Photography